Cision
PR software with global media monitoring and distribution
About Cision
Leading PR software platform combining global media monitoring across 190 countries with press release distribution via PR Newswire and a database of 1.4 million+ journalist and media contacts. Covers news, social, broadcast, and print with billions of indexed mentions for PR and communications teams.
Features
- Media Monitoring
- PR Distribution
- Journalist Database
- Broadcast Monitoring
- Print Monitoring
- Global Coverage
- Earned Media Attribution
- Analytics
Use Cases
- PR agencies distributing press releases and tracking earned media coverage
- Corporate communications monitoring brand reputation across all media types
- Organizations tracking share of voice across news broadcast and print
- Teams managing journalist relationships and media outreach campaigns
Pros
- Largest journalist and media contact database with 1.4M+ contacts
- PR Newswire integration for global press distribution
- Coverage across 190 countries in multiple languages
- Comprehensive broadcast and print monitoring
- Established brand trusted by major global PR firms
Cons
- Expensive enterprise pricing with no public rate transparency
- Interface feels dated compared to newer monitoring tools
- Social media monitoring less sophisticated than specialist platforms
- Customer service inconsistency reported by users
- Annual contracts with difficult exit terms
Categories: Social Media Listening, PR & Communications, Media Monitoring